Comprehensive gynecologic care is our specialty.  We provide medical and surgical treatments for the full range of gynecologic disorders.  This includes all the new methods of contraception, fertility awareness, early pregnancy complications, medical terminations, as well as well-woman and preventive health care.  On-site transvaginal ultrasound, colposcopy, LEEP, and D&C's are available.

We have special expertise in all methods of treatment for uterine leiomyomas (fibroids).  Medical, minimally invasive, surgical, and newer treatment modalities for fibroids, and excessive uterine bleeding, are all used successfully for these important quality of life problems.  You can feel better!

Another of our specialties is the treatment and prevention of menopausal symptoms and disorders, like osteoporosis.  We use natural bio-identical hormones and alternative methods when necessary.  Again, you can feel better!

We provide special counseling and testing, for women at high risk for breast or ovarian cancer, through BRCA cancer-susceptibility gene testing (a blood test).  

Helping women with chronic pelvic and vulvar pain syndromes has become another area of expertise over our many years in practice.  We work closely with a full range of experts to aid relief in women with this problem.

 

We also provide counseling, testing, and treatment for infertility, donor inseminations, healthy aging, medical alternatives to surgery, female sexuality and sexual dysfunction, and premenstrual syndrome.  We consult on women's health issues through all phases of women's lives.

 

We have recently added state-of-the-art laser therapy for treatment of leg spider veins and permanent hair removal, through an affiliated plastic surgeon colleague.

 

Holistic Gynecology 

Dr. Fromberg offers her patients an innovative and unique synergy of science and spirit with integrity, compassion, and respect. As a board certified obstetrician/gynecologist who is also board certified in holistic medicine, Dr. Fromberg is fully trained in both traditional and alternative medical theory and practice. Patients are given support in making informed choices and taking an active role in making decisions about their health care. Discussion of various diagnostic and treatment options respects each woman’s personal orientation and individual needs. 

Dr. Fromberg offers: 

  • Comprehensive, holistic, state of the art gynecological care for women throughout the life cycle 

  • Complementary and integrative medical approach, including body, mind, and spirit 

  • Natural and botanical remedies, nutrition, vitamins, herbs

  • Menopause alternatives & natural, bio-identical hormones 

  • Holistic fertility support & natural family planning 

  • Traditional and alternative approaches to gynecological issues, including hormonal imbalance, menstrual irregularities, abnormal pap smears, cysts, polycystic ovarian syndrome, fibroids, pelvic pain, adhesions, infections, endometriosis, cancer prevention, breast & bone health, bladder & bowel health, pelvic floor rehabilitation, healthy aging

  • Contraception, cervical caps 

  • Specialized nutritional counseling for women’s health 

  • Education in healthy lifestyle and self-care 

  • Alternative laboratory testing available 

  • Office and hospital procedures

 

Frequently asked Questions:

 

 

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SoHo  Ob-Gyn
430 West Broadway
New York, N.Y. 10012

 

Why did you decide to give up most of your managed care contracts?

The decision to return to a fee-for-service based practice was made after experiencing a number of negative impacts on the quality of care as a result of using for-profit managed care plans.  Managed care places restrictions on the timing and type of care patients are able to receive, there is an increasing amount of paperwork and documentation necessary to file a claim, and most importantly, real concerns about the confidentiality of medical information are raised.  All of these factors led to the decision to move out of managed care contracting.

It is our hope that more physicians will do the same, and that our patients will continue to advocate for out-of-network benefits, and that, as a result, we can decrease the power that these for-profit insurance companies hold in the medical system.

 

How do you handle fees, payments and insurance claims?

We are committed to providing the highest quality of services at a cost which is affordable and convenient to our patients. Payment is  accepted in the form of checks, cash, visa or mastercard credit cards, or money orders.  Payment plans are also available for surgery and office procedures.  Completed insurance claim forms are available for the convenience of our patients.  Our friendly staff is dedicated and committed to assisting you with most insurance concerns.  Laboratory services will be facilitated according to the individual needs of our patients.  For patients with insurance coverage, we make the utmost effort to use your participating labs and imaging centers for mammograms and other tests.

 

How will my existing paper medical records be handled?

We advise requesting in writing that a copy of your previous medical records be sent directly to you.  Then you can bring them with you to your first visit to the office.  We will summarize them for your electronic chart and return them to you for safe keeping.

 

I understand that all your medical records are now electronic (computerized).  Are they confidential and secure?

Yes, totally.  An encryption mechanism secures confidential patient and doctor information and ensures that all sensitive patient information has been encrypted before any transmission.

 

What if I need a copy of my electronic medical records? 

A print-out can be easily made for your use.

 

Where are you located?

Our practice is located at 430 West Broadway, 2nd Floor, in the heart of SOHO, between Prince and Spring Streets.

By Subway, take the # 6 line to Spring St. and walk west, or the C or E train to Spring St. and walk east. The F train stops at Broadway/Lafayette, just 5 blocks northeast, and the N train stops close by at Prince and Broadway.

 

Parking?

There is a 24 hour enclosed Parking Lot 2-3 blocks south west at the corner of Thompson and Broome Street.